The huge popularity and growth of search engines like Google and Yahoo have led many companies to depend on search engine marketing to drive traffic and customers to their websites. Search engine marketing makes it possible for potential customers to click directly into a site right from the search results page. Using Google Adwords also helps catch the customer’s eye by placing your site link in a prominent position on the results page.
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Search engine optimisation

Search engine optimisation is a growing and everchanging field. The goal of search engine optimisation is to make your site as relevant as possible to the subject matter or project you feature. Google and other search engines rate sites on relevance as well as popularity, so search engine optimisation (SEO) makes it more likely that Google will give you a high ranking for people who are searching for your product or service.

There are several approaches to effective search engine optimisation. The best results come from combining these approaches. Most SEO experts use a mixture of the following techniques:

*Placing keywords on the website
*Placing keywords in metatag information on your site code
*Producing numerous, relevant links, both incoming and outgoing

SEO experts will also track your hits and page views, so that you have a good idea of the effectiveness of their work.

Search engine marketing and Google Adwords

Google Adwords takes this a step farther. This search engine marketing approach allows you to target brief ads to specific keywords, then have your ads appear when a potential customer enters those keywords into the search engine. For example, if your business focuses on cleaning pet stains from carpets, your ad will appear prominently placed on the Google search results when someone uses “cleaning pet stains from carpets” as their search entry. If they click on the ad, Google Adwords charges you a set amount for that click.

Google Adwords has become a popular approach to search engine marketing, making popular keywords sometimes difficult and expensive to come by. The effectiveness of search engine marketing is indisputable, however, and is a powerful tool to bring you more hits, more page views, more customers, and more money.

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