Search engine marketing has fast become one of the most effective means of advertising small to mid-sized businesses online. By employing either organic search engine optimisation techniques or paid promotional posts through Google Adwords, you can dramatically increase the amount of traffic visiting your website every day.

Organic vs. Paid Marketing

Paid marketing sites such as Google Adwords can do wonders for your search engine marketing campaign. These affiliate sites skip over organic search engine optimisation techniques and instead list ads and links to your website along the top or side of search engine results listings. The eyes of web browsers are naturally drawn to your ad while they are searching through the listings and this generates a large number of visits to your website.

Organic marketing is aimed at getting your website ranked at the top of search engine listings without paying an affiliate site for advertisement privileges. This search engine marketing strategy focuses on using search engine optimisation (SEO) techniques in order to gain the attention of major search engines and to be listed in the top few pages of results listings.

Unlike with Google Adwords marketing campaigns, organic search engine marketing can be done free of charge, if a company’s website content, backlinks and off-site content all signal relevance to major search engines.

The method by which you choose to carry out your search engine marketing campaign should be chosen based on your current budget, specific marketing goals, and your ability to optimise your company website and off-site content.

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